An environmentally-focused brand concept for Lawrence, Kansas. The goal of this campaign is to bring the community together to protect and restore the ecosystem. This was achieved through a consistent branding system, sustainable collateral, and a mobile app that works in conjunction with a community cleanup event.
Concept: "Turning a new leaf" in Lawrence. Visualizing the opportunity for positive and bold change.
Symbolism: A leaf represents renewal and revival. Like leaves, communities go through many cycles and changes.
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